Its design and concept have made it one of the most viral apps ever, and its simplicity and intuitive nature makes it a pleasure to use.

It says a lot about an app when its design makes it the app you use to show off your device to your friends and its functionality makes it the most used app on your device.

Flicking a finger across the screen takes you to the next batch of articles.There are hundreds of thousands of mobile apps across all the various platforms, but there is only one Flipboard. Clicking on any article takes you to an enlarged version, and from there you can visit the actual website for the full article through an embedded browser. If the hub is based on Twitter or Facebook feeds, the articles automatically pull in photos, text and even video from the web. The interface of each hub looks a lot like the New York Times’ website, with one or two large images and headlines flanked by a grid of smaller stories.

If you use Instapaper, an app that lets you save articles for later reading on the iPhone or iPad, you can pull those stories into Flipboard as well. Or you could build your own Twitter list of your favorite websites, and then create a hub based on that. So if you wanted a neat way to read lots of PCWorld content, you could create a hub solely for PCWorld’s Twitter feed. The app has its own set of curated hubs, such as World News, FlipFilm and FlipPhotos, but you can also create hubs that are based entirely on Twitter lists or users. There’s lots to do in this app that have no relation to your Facebook Friends and Twitter followers, to the point that it could become my main way to consume news on the iPad.įlipboard’s main menu is a three-by-three grid of content hubs. I was actually having a pretty good time with Flipboard before it stopped giving me “over capacity” error messages when I tried to sync my Facebook and Twitter profiles.

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